Girl in white smoke

In the chaos of AI,
clarity is currency.

And the overlooked often becomes the unstoppable.

If there was

ever a time to

have a guide,

it’s now.

Our Mission

Built for the Bold Few.

Human Adjacent is a human-centric AI consultancy built to unlock value in ambitious small and mid-sized B2B enterprises. We were founded to serve the overlooked: resilient companies in stagnant sectors often left behind by innovation. We’re not here for the hype we’re here for the few visionaries who see opportunity buried in legacy systems and are bold enough to act. Our team is made up of elite operators in AI, data, and business strategy, each with a track record of real-world results.

What you integrate today defines what you dominate tomorrow.
Shaped only by purpose.

Emergence Imminent

In This New Terrain, Who Will Be Your Guide?

AI is everywhere but real corporate success stories remain rare. Thats because being great at AI isnt enough. You also need business acumen. At Human Adjacent, we bring both technical mastery and strategic thinking and weve stayed small and independent to focus on long-term alignment with the right partners. Talking about AI is easy. Building with it is hard. The road ahead demands more than ambition it takes grit, the tenacity to push into the unknown and still lead others through it. We often walk into the fire but we come back with the map.
What are the initial services?

We’re not here to inspire imitation or join the conversation. We’re built to take over. Defining a new category means staying quiet while we rewrite the rules.

What clients are we accepting?

We’re not. We’ve carefully selected a small, aligned group and closed the door — for now. Our proof-of-concepts are underway, and we’re focused on building, not broadcasting. Join our waitlist and we will get back to you soon.

When will we launch a blog?

This group is done being content creators. Whether it is on social media or blogs.

Why we have a waitlist?

Because we’re not for everyone. We’re building with a select few who match our pace, trust our process, and operate without friction. In a world changing this fast, alignment isn’t a luxury — it’s the only way anything gets done right.

What are the initial services?

We’re not here to inspire imitation or join the conversation. We’re built to take over. Defining a new category means staying quiet while we rewrite the rules.

What clients are we accepting?

We’re not. We’ve carefully selected a small, aligned group and closed the door — for now. Our proof-of-concepts are underway, and we’re focused on building, not broadcasting. Join our waitlist and we will get back to you soon.

When will we launch a blog?

This group is done being content creators. Whether it is on social media or blogs.

Why we have a waitlist?

Because we’re not for everyone. We’re building with a select few who match our pace, trust our process, and operate without friction. In a world changing this fast, alignment isn’t a luxury — it’s the only way anything gets done right.

Team working at the table in well lit office
Have your cake and eat it too.

Be bold. Break the rules. Enjoy the rewards.

Where every street tells a story, and every ride becomes an adventure

Tourism Platform Design
Branding
UI/UX
Web Design
Framer Development

Vespa Stories

Where every street tells a story, and every ride becomes an adventure
A digital platform that transforms traditional Vespa tours into curated urban adventures, combining local expertise with seamless booking technology.
Client
Vespa Tours Milano
Released
June 11, 2024
Jun 11, 2024
Timeframe
2 months
Project Type
Tourism Platform Design
Technology
Next.js Stripe Google Maps API Weather Integration
Vespa Stories

Overview

We envisioned a platform that would do more than just facilitate bookings – it would storytell cities through carefully curated routes and local insights. The solution needed to combine practical functionality with immersive content that captures the romance of exploring urban landscapes by Vespa.
Urban Vespa tours were trapped in outdated booking systems and fragmented tourist experiences. Despite cities' rich cultural tapestries, visitors struggled to discover authentic experiences beyond typical tourist routes, while tour operators managed multiple disconnected systems for bookings and operations.
Vespa Stories

The Challenge

The existing tourism landscape was plagued by inefficient booking processes, with a 40% abandonment rate during reservations. Tour operators juggled multiple systems for scheduling, while visitors lacked clear information about routes, weather conditions, and authentic local experiences.
The platform needed to solve the disconnect between practical tour operations and experiential storytelling. Visitors wanted more than just a ride – they sought authentic connections with each city, while operators needed tools to manage their operations efficiently.
Vespa Stories

The Solution

We created an intuitive platform that combines powerful booking functionality with immersive storytelling. The system features dynamic route mapping that adapts to weather conditions and local events, while integrated content showcases the stories behind each location.

Next.js Stripe Google Maps API Weather Integration

The user experience was crafted to build anticipation before the tour and extend the experience afterward. We developed an interactive route builder that allows visitors to customize their journey based on interests, time constraints, and local recommendations. The backend system streamlines operations for tour providers through automated scheduling and real-time updates.

Vespa Stories

Vespa Stories

Performance Results

The platform has revolutionized how visitors experience cities on two wheels. Booking completion rates have soared, while tour operators report significant operational efficiencies. The system has become a vital tool for both tourists and local businesses.
Booking Efficiency
Booking Efficiency

Increase in monthly bookings

100%
100%
100%
User Satisfaction
User Satisfaction

Positive tour ratings

50%
50%
50%
Operational Impact
Operational Impact

Rduction in management time

10%
10%
10%

Beyond the numbers, Vespa Stories has created a new category of cultural exploration. The platform has helped preserve and share authentic local experiences, while making them more accessible to visitors through technology.

Vespa Stories

Final thoughts

Vespa Stories demonstrates how thoughtful digital design can enhance traditional tourism experiences. By combining efficient operations with compelling storytelling, we've created a platform that serves both practical needs and experiential desires, setting new standards for modern tourism technology.

Vespa Stories

Credits

Credits

Isabella Bianchi
Andrea Conti
Marie Dubois
James Foster
Project Lead
Art Director
UX Designer
Lead Developer

Vespa Stories

Credits

Isabella Bianchi
Andrea Conti
Marie Dubois
James Foster
Project Lead
Art Director
UX Designer
Lead Developer
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