And the overlooked often becomes the unstoppable.
If there was
ever a time to
have a guide,
it’s now.
Our Mission
Built for the Bold Few.
Human Adjacent is a human-centric AI consultancy built to unlock value in ambitious small and mid-sized B2B enterprises. We were founded to serve the overlooked: resilient companies in stagnant sectors often left behind by innovation. We’re not here for the hype — we’re here for the few visionaries who see opportunity buried in legacy systems and are bold enough to act. Our team is made up of elite operators in AI, data, and business strategy, each with a track record of real-world results.
What you integrate today defines what you dominate tomorrow.
Shaped only by purpose.
Emergence Imminent
In This New Terrain, Who Will Be Your Guide?
AI is everywhere — but real corporate success stories remain rare. That’s because being great at AI isn’t enough. You also need business acumen. At Human Adjacent, we bring both — technical mastery and strategic thinking — and we’ve stayed small and independent to focus on long-term alignment with the right partners. Talking about AI is easy. Building with it is hard. The road ahead demands more than ambition — it takes grit, the tenacity to push into the unknown and still lead others through it. We often walk into the fire — but we come back with the map.
Have your cake and eat it too.
Be bold. Break the rules. Enjoy the rewards.
Now accepting clients.
Dutch craftsmanship, modern comfort
Digital Product Configurator
Branding
UI/UX
Web Design
Framer Development
Hoekstra Lens
Dutch craftsmanship, modern comfort
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Client
Hoekstra Studio
Released
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Hoekstra Lens
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Hoekstra Lens
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Hoekstra Lens
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Hoekstra Lens
Hoekstra Lens
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Increase in international orders
Confidence in custom configurations
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
